Every so often, people tend to have the mindset that serum is not needed in their skincare routine. Thinking it’s just another moisturiser so why would I need one? However, that thought is wrong. Serum is in no way the same as a moisturiser, as it contains highly concentrated active ingredients meant to elevate your skin condition. Its lightweight formula helps it penetrate deep into the skin without fully burdening the skin.
This is exactly why serums are often overlooked. Their lightweight texture makes them seem less important, leading many to believe that moisturiser alone is enough. In reality, serums are designed to deliver targeted active ingredients deeper into the skin by resolving the issue right at the source rather than just sealing in moisture.
Our latest serum, Radiance Glow, covers all these functions, making it suitable for tackling common skin concerns. Packed with Hyaluronic Acid, it works by trapping moisture inside the skin, making it appear plump and hydrated giving the skin a healthy glow.
This hydrating serum not only helps to retain moisture, but is also suitable for those struggling with dark spots. Tranexamic Acid in the formula helps to even out skin tone by blocking pigment overstimulation, preventing excess melanin from forming dark spots. A solution for hyperpigmentation treatment, leaving your skin with a brighter-looking complexion.
Another vital ingredient in the formula is Vitamin C - a widely used antioxidant in skincare, proven time and time again for its ability to enhance skin radiance. It also helps calm the skin and combat inflammation, making it beneficial for reducing acne-related redness and irritation.
While often underestimated, serums play an essential role in building an effective skincare routine. Choosing the right serum can make a noticeable difference over time, especially when it is formulated with purposeful ingredients.